- A design agency in Manchester
- 0161 926 9898
- studio@lakemail.co.uk
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But what hasn’t changed is that some of it is not very good. Established brands, big budgets, the best strategic minds – and it can still result in mediocre campaigns. How does it happen?
We think it all comes down to one basic issue – a lack of a strong, simple and original creative thought. There have always been basic rules to advertising: Tell one message, grab attention, be relevant, be surprising, be clear. These are not new ideas, but what’s missing from most advertising is exactly that… new ideas.
Many agencies have surrounded their creative offering with analysts and market researchers. They’ve surrounded those with layers of technology. And around that, they have circles of management and account handling. Somewhere in the middle, suffocated, and increasingly insignificant, is a creative team. We would argue that the answer is to put the creative back in the heart of the process. Never before has good creative been needed more. Big, simple and effective creative.
From large national campaigns encompassing OOH, ambient and cinema, to regional press campaigns. From specialist sector campaigns in print and digital to shopper marketing campaigns – always with creative at the heart and effectiveness built-in. We love the craft element too, ensuring that every picture, every word, every illustration and every scene is executed as perfectly as possible.
If you feel that your campaigns are missing creative that delights, entertains, informs and ultimately changes behaviour, then get in touch. Maybe together we can make advertising great again.
We’ll be in touch shortly. In the meantime, you can always call us for a chat about your enquiry on 0161 926 9898.