- A design agency in Manchester
- 0161 926 9898
- studio@lakemail.co.uk
Packaging design is a specialist skill that can elevate your product sales from the ordinary to the spectacular. It’s something that we have been doing for clients for more than 25 years.
This is especially true in the area of food packaging where shelf space and lucrative listings can be highly competitive.
But all packaging design is a challenge, and this is where our designers excel.
Often within a limited space, finding the right balance between brand, product name, descriptor, usage instructions, brand story, imagery and legal requirements is essential. It’s important that the pack design looks like it fits in the category and conforms to the visual language of the category, while at the same time standing out as something different from the competition.
There is also the consumer’s understanding of packaging colours to take into account. Which colours represent premium, discount and everyday? What colours denote freshness, strength and newness? And how is the design going to make your brand come to life when the consumer finally picks it up?
And will the packaging design translate well to impactful point of sale?
It’s can be a long and costly journey to the shelf. The development budget that has been spent getting the product in the store, added to the marketing cost of making the consumer aware and interested in your product – it all adds up. Finally, the shopper arrives in store, picks up your product and looks at the packaging….
Creating and bringing a new brand to market is exactly what we achieved with Pets at Home. Tasked with creating a new own brand for a pet food they had developed for small dogs, we created the Charlie Little brand, the packaging design and the POS.
Over the last few years we’ve been fortunate to work with the wonderful Joseph Heler team down on Laurels Farm. From creating packaging for the main Joseph Heler cheese brand to a whole UK and European suite of packaging for their exciting healthier cheese product choice Eatlean, we’ve learnt how successful a direct client to designer relationship can be.
There are some briefs that call for an extra touch of sophistication when it comes to the pack design. Products that require this treatment are lovely things to work on and challenge us to produce some top shelf designs.
Creating packaging that jumps off the shelf is great, but we also have vast experience when it comes to functional packaging. Clean, simple messaging with a pinch of creative design has always been successful in this sector.
Over the years we have designed effective packaging for whole ranges of beer brands, tuna products, cheese from every county, dog food, wet wipes and many, many other products. We know what works and what doesn’t. We understand consumers and we know how to design a pack that makes a difference. From initial concepts, through trial packs, finished artwork and all the way to liaising with your production printer – we take care of everything, always with a careful eye on quality and budget. Get in touch today and let’s make your next packaging design project as successful as it can possibly be.
We’ll be in touch shortly. In the meantime, you can always call us for a chat about your enquiry on 0161 926 9898.